Retail Sales Staff In Slow Times
By Debbie Allen, All
KEEP A POSITIVE MINDSET
Retail is a day to day business. Some days you are HOT and some days your
NOT. Don't buy into the down economy.
This is not a bad economy - the US will experience a 10 Trillion dollar
economy this year alone. There is a lot of money to go around! If you are
doing the right things to market your business and staying in touch with
your customers on a regular basis they will return after your slow period
of summer vacations, back to school, etc.
When you keep your positive mindset it will flow onto your sales staff and
motivate them to keep a positive mindset on the sales floor. This
will keep your register ringing and your sales UP. When you encourage a
positive atmosphere with enthusiasm it is contagious.
Enthusiasm = Positive Emotions
Positive Emotions = Happy Customers
Happy Customers = More Sales and More Profits For You
OFFER MORE FLEXIBLE HOURS
Ask your staff to let you know in advance of your scheduling what days
they will need off. Discuss your willingness to make it work for them. If
business is slow offer some bonus paid vacation time to your best
salespeople. The appreciate and surprise benefit will motivate them to
become more loyal to your organization and they will return the favor with
hard work and more determination to succeed.
When times are slow hold more sales meetings to discuss new promotions,
advertising, inventory, customer service,
and future goals. Always get input from your staff at these meetings and
have some fun with a creative brainstorming
session that puts everyone's ideas to work.
BE OPEN, NOT INTIMIDATING
Let your staff know that your door is always open to support them and
listen to their ideas and concerns. Create a family
atmosphere where people can feel they trust and support one another
through the good times and the bad.
All work, and no play, can make for a dull day. Don't take your business
too seriously. Lighten up, relax and enjoy some
free time when your retail business is not in full swing. If you can't
stand being around in during the down times - get
out of the store and take a short vacation or attend workshops to build
your business. Make sure to plan for a lot of relaxation time to refocus.
Discover new ways to look deeper into your business and focus on what you
are thankful for and where you plan to go in the future. Upon your return,
share your new discoveries with your sales staff during a fun and relaxed
meeting. They will pick up on your motivation and feel more confident
about their own future within your organization.
REMEMBER BIRTHDAYS AND ANNIVERSARIES
Recognize and celebrate with your staff often. Host an annual anniversary
party for all the sales staff that have been with your retail store one
year or longer. Make them feel special with surprise gifts and a very
special evening out on the town. Or host an off-site meeting at a
restaurant or a picnic in the park for their entire family.
Take out your entire staff to shop the competition. If you have a large
staff you may want to break this up during two or three different days and
maybe even rent a large van so that you can all travel together and have
some fun during your adventure. Introduce yourself to the competition.
Let them know why you are shopping their store and offer to send them
business in areas that you do not focus on in your retail store.
Your competitors can often be your best alliances. It will be a good
lesson for your staff to learn and understand this
competitive advantage of making friends with the competition. After
your tour, take your staff out for lunch or dinner and discuss all the
things your competition is doing RIGHT. The areas where they excel are the
areas to watch out for. By educating yourself and your sales team to your
competitors strengths and weaknesses, you will automatically feel more
confident and motivated to move forward and succeed.
by Debbie Allen
(word count 700)
Bio: Debbie Allen is one of the world’s
leading authorities on sales and marketing. She is the author of five
books including Confessions of
Shameless Self Promoters and
Skyrocketing Sales. Debbie
has helped thousands of people around the world attract customers like
crazy with her innovative, no-cost marketing strategies and secrets to
sales success. Her expertise has been featured in
Selling Power and
Sales & Marketing Excellence.
Sign up for her FREE 6-week e-Course
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